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ABOUT MENUCOST

Built in the GCC, for the GCC

MenuCost was created by two Cost accountants based in Saudi Arabia who saw the same gap in every F&B business they worked with and built the tool they wished had existed.

THE STORY

A gap that showed up in every client conversation

Running our accounting practice across the GCC, we kept hearing the same thing from café owners, bakery owners, and restaurant operators: I don't really know what this dish costs me to make.

Some had a spreadsheet. Most had a rough estimate. Almost everyone was missing at least one cost - the packaging, the staff time, the share of monthly rent, or something else - which meant their profit margins were based on an incomplete number.

The software that existed was either too complicated, too expensive, or built for businesses in other markets. Nothing was made for how an F&B business actually operates in Saudi Arabia or across the GCC.

The idea is simple: every item you make has a true cost - ingredients, packaging, staff time, and overhead, all added up. When you know that number, you can price confidently and know your business is profitable. When you don't, you're guessing.

MenuCost gives you that number. It was built from scratch for the GCC market, by accountants who had been sitting across the table from F&B operators and seeing the same gap for years.

THE FOUNDERS

AccountsEd Solutions — the firm behind MenuCost

MenuCost is a product of AccountsEd Learning Solutions, a Indian-based accounting and financial education firm co-founded by Muhammed Nishad and Ubaid T. Both are Certified Management Accountants based in Kerala, India, with combined expertise spanning management accounting, IFRS application, GCC VAT and ZATCA compliance, and direct advisory work with F&B businesses across the GCC region.

Muhammed Nishad

CMA · FMVA

Management Accountant and Co-founder of MenuCost. 7+ years across India, UAE, and Saudi Arabia. Deep expertise in IFRS application, financial modelling, and the practical cost management needs of GCC F&B businesses. 

Ubaid T

CMA 

CMA-qualified Management Accountant and co-founder of AccountsEd. Specializes in GCC tax compliance, Saudi business accounting, and VAT advisory across the region - including ZATCA e-invoicing. His day-to-day advisory work with Saudi SMEs informs MenuCost's practical, operator-first design.

THE MISSION

Pricing confidence for every F&B business in the GCC

The GCC food and beverage market is one of the fastest-growing in the world. Most of the businesses in it are owner-operated, making pricing decisions every day without a complete cost model. MenuCost exists to change that — one recipe at a time.

WHAT WE BELIEVE

Four principles that shape how MenuCost is built

🎯Completeness over simplicity

A partial cost number is not a useful one. MenuCost includes all four layers—ingredients, labour, packaging, and overhead—because leaving any out produces a margin figure that is wrong.

🔧Built for operators, not accountants

MenuCost is for the person who bakes, cooks, serves, and manages their team — not for a finance professional. The accounting rigour is built in so the operator doesn't have to bring it themselves.

🌍GCC-first, not GCC-adapted

MenuCost was built here—with GCC supplier dynamics, Saudi labor regulations, ZATCA compliance, delivery platform economics, and local business models in mind from the first version.

📈Margin clarity creates better businesses

A business owner who knows what every item truly costs makes better decisions on pricing, menus, suppliers, and growth. That clarity is the outcome MenuCost is building toward.

OUR JOURNEY

From a spreadsheet gap to a GCC product
2022

Problem identified

Accounting advisory work with GCC F&B clients through AccountsEd consistently surfaces the same gap—no reliable way to calculate the true cost of what they sell.
2023

Excel-based Bakery Business Manager

The first version — an Excel costing tool for bakery clients — proves the four-layer cost model is exactly what F&B operators need. Real user feedback shapes the product direction.
2024

MenuCost SaaS development begins

Development of a cloud-based SaaS application begins. Scope expands beyond bakeries to cover cafés, restaurants, catering businesses, and cloud kitchens across the GCC.
2025

Launch — 500+ businesses in year one

MenuCost launches to the GCC market. Over 500 F&B businesses across Saudi Arabia, UAE, Kuwait, Bahrain, Qatar, and Oman use the platform to cost their menus and price with confidence.
2026

Continued development — built on real feedback

New features including Catering Quote Management, Bulk Ingredient Import, Allergen Management, and Menu Cost Reports are added based on direct requests from the growing user base.

MENUCOST TODAY

A growing platform across the GCC

Used by bakeries in Riyadh, cafés in Dubai, restaurants in Kuwait City, cloud kitchens in Jeddah, and catering businesses across the region — all connected by one thing: F&B operators who decided guessing was no longer good enough.

500+

Food and Beverage (F&B) businesses

4x

Faster than spreadsheets

100%

Cloud-based

4 

Cost layers per recipe

GET IN TOUCH

We'd like to hear from you

MenuCost is a small, focused team building a product for a specific market we know well. Whether you want to know if MenuCost is right for your operation, have a feature request, or want to give feedback on what's working — we read and respond to every message.

Reach us  or start a live chat from within the app. 

Try MenuCost free for 7 days

Know the true cost of every item you make. Price with confidence from day one.

Start free trial 

✓ 7-day free trial       ✓ Instant setup     ✓ Unlimited recipes