What-If Profit Simulator
See the profit impact of any change — before you make it
Raise a price, change a portion size, switch a supplier, sell more units. The What-If Profit Simulator shows you what happens to your profit before anything changes on your menu or in your kitchen.
WHY THIS MATTERS
Most pricing decisions are made by feel — the What-If Simulator makes them by numbers
Every week, café and bakery owners make decisions that directly affect their profit. Should I raise the price of my latte by SAR 1? What if I reduce the portion size slightly? What if I sell 20 more croissants a day? What if butter goes up again next month?
Most owners answer these questions by feel — or by asking someone else who also answers by feel. The problem is that the actual profit impact of these changes is easy to calculate precisely, but almost impossible to estimate accurately in your head. Small changes compound. A SAR 1 price increase on 80 cups a day is SAR 2,400 a month. A 10g portion reduction on 60 pastries a day is a meaningful saving. But only the numbers tell you the real story.
Example: You're considering raising your cappuccino from SAR 14 to SAR 16. You sell 60 cups a day. The What-If Simulator shows you the new margin (from 59% to 67%), the extra profit per cup (SAR 2.00), and the monthly impact (SAR 3,600 more profit). It also lets you test what happens if 10% of customers stop buying because of the price — so you can decide whether the trade-off is worth it.
The What-If Profit Simulator answers every "what if" question with a real number — instantly, before anything changes.
HOW IT WORKS
Five things the What-If Profit Simulator does for you
Test a price change and see the profit impact instantly
Pick any item, enter a new selling price, and the simulator recalculates your margin, profit per unit, and total monthly profit based on your current sales volume. The result appears immediately — no spreadsheet, no formula.
Simulate a portion size or ingredient quantity change
Reduce flour by 10g per recipe, cut the portion size of a side dish, or swap to a cheaper butter. The simulator recalculates the new cost and shows you the saving per unit and per month — before you make any change in the kitchen.
Model a sales volume change
What if you sell 20 more units a day? What if a slow item picks up? Adjust the daily or monthly quantity and see how total profit changes. Understand which items are worth promoting based on their profit contribution — not just their sales volume.
Prepare for a supplier price increase
If butter goes up by SAR 5 per kg next month, what happens to your margin? Enter the new ingredient cost and the simulator shows you the updated cost, margin, and monthly profit impact across every recipe that uses it — so you can decide whether to absorb the increase or adjust your prices.
Compare scenarios side by side
Run multiple what-if scenarios and compare them. Raising the price vs reducing the portion. Switching suppliers vs absorbing the cost. See the numbers for each option together so you can choose the one that works best for your business.
REAL EXAMPLE
Testing three options for an underperforming latte
A specialty latte currently at SAR 18, costing SAR 12.40 to make, selling 60 cups a day. Three scenarios — simulated instantly.
Scenario 3 — raising the price to SAR 20 and reducing syrup slightly — adds SAR 5,040 a month in profit. That's SAR 60,480 a year from one item. The simulator shows you this in seconds, before any change is made.
WHAT YOU GET
What changes when you can test decisions before you make them
- Pricing decisions backed by numbers, not guesswork. Every price change you consider comes with a calculated profit impact. You know the outcome before you commit.
- Confidence to raise prices when it makes sense. Many owners hesitate to raise prices because they're not sure the margin improvement justifies the risk. The simulator shows you the exact SAR gain — and lets you model what happens if some customers don't accept the new price.
- A way to respond to cost increases without panic. When a supplier raises their price, you can immediately test whether to absorb it, adjust a portion size, or raise your selling price — and see the profit outcome of each option.
- Clarity on which changes move the needle most. Not every change has the same impact. The simulator shows you which adjustments produce the biggest profit improvement — so you focus on the ones that matter.
QUESTIONS
You can simulate any combination of: selling price changes, ingredient quantity or portion size changes, ingredient cost changes (e.g. a supplier price increase), and sales volume changes (e.g. selling more or fewer units per day). You can run these individually or together to see the combined effect.
No. The What-If Profit Simulator is completely separate from your live recipe data. Changes you make in the simulator are scenarios only — your actual recipes, costs, and prices are not affected until you choose to apply them.
Yes. You can run multiple scenarios and view them side by side. This is particularly useful when you're deciding between options — for example, whether to raise the price, reduce a portion, or switch to a cheaper ingredient. The comparison shows you the profit outcome of each so you can choose with confidence.
Yes. The simulator works from your existing recipe cost data in MenuCost. The more complete your recipe costing is — ingredients, packaging, labour, and overhead — the more accurate and useful the simulation results will be.
Yes. You can apply a what-if change to a single item or across a category or your entire menu. For example, you can simulate a 10% price increase across all beverages and see the total monthly profit impact — without touching any individual recipe.
Stop guessing. Start simulating.
Join bakeries and coffee shops who price with confidence.
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